There was a task to develop a new logo and bottle label for refreshing drink 7up.
In this work, I tried to give to a brand futuristic style. If to pay attention, figure "7" and the left part of the letter "u" remind an arrow which specifies up.
This work won a prize in a competition on the site eyeka.com
![](https://ryashin.com/storage/app/uploads/public/607/879/d7d/thumb_214_600_0_0_0_auto.jpg)
![](https://ryashin.com/storage/app/uploads/public/607/879/d7f/thumb_215_600_0_0_0_auto.jpg)
![](https://ryashin.com/storage/app/uploads/public/607/879/d82/thumb_216_600_0_0_0_auto.jpg)
![](https://ryashin.com/storage/app/uploads/public/607/879/d83/thumb_217_600_0_0_0_auto.jpg)
![](https://ryashin.com/storage/app/uploads/public/607/879/d85/thumb_218_600_0_0_0_auto.jpg)